Twix and Snickers are both famous chocolate bars around the world. Twix is really a butter cookie topped with a heavy layer of caramel and the whole bar covered in dairy milk chocolate while Snickers is really a chocolate bar with peanut butter and topping of caramel covered in dairy milk chocolate.
Twix was created by Mars Limited in the UK back in 1967 while Snickers is really a product of US based Private Corporation – Mars, Incorporated which is also one of the world’s largest food and confectionary manufacturers.
Twix chocolate bar was obtainable in 1979 in the US wrapped in a gold colored wrapper with orange text and it had been branded as the Twix Cookie Bar. wonder bar by canna banna Before Snickers was created, there is an extremely successful chocolate bar called Milky Way in early 1920s in America. This brand allowed the creators – Ethel Mars and Frank to expand and improve new recipes for chocolate bars.
A period of continuing sales of Twix through early 1980s suggested Mars, Inc were satisfied with the performance of their, actually the chocolate bar was not performing quite as well at retail and the hunt was on for an upgraded or improvement which in 1983 came to exist with the peanut butter Twix. There clearly was hardly any changed in the Snickers brand during its first forty years of production except in 1968 when Mars were inspired to produce the Snickers mini bag of chips sold in bags of a dozen labeled with ‘fun size’ ;.
Snickers brand sparked a controversy lately with advertisements perceived to be homophobic, when two mechanics are noticed sharing a Snickers and accidentally kiss when reaching the middle. The last major controversy linked to Twix brand occurred in 2007 when Mars, Inc in Europe started replacing the whey used in their candy bars with animal rennet. This triggered large protests and negative press publicity against Mars, Inc by vegetarians who were previously loyal to Mars candy because it had been vegetarian.
Twix brands was also revised to compete in the ice cream space with frozen Twix bars making their way into supermarket and mall ice cream vendor ice boxes. Snickers had also introduced their branded products such as the Snickers Ice Cream Bar. Most of these products were well received at that time and either continued in production or withdrawn after the promo ended.
The sales Twix and Snickers chocolate brand have increased outside their traditional markets and they’ve been very positively received in every part of the world.
Twix and Snickers chocolate bars have already been a successful products throughout their history and their sales have continued to improve and they’ve recognition brands due to their manufacturers.